Bold Strategies
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Bold Strategies (BOLD) was a full-service commerce growth agency founded in 2017 in Rogers, Arkansas by Allan Peretz, the former leader of Procter & Gamble's global direct-to-consumer team. It gave consumer packaged goods brands the strategy, marketing and back-office capabilities needed to sell on their own direct-to-consumer websites and on major marketplaces including Amazon, Walmart.com, Instacart and GoPuff. The company ranked #259 on the 2022 Inc. 5000 list of fastest-growing US companies and was acquired by Harvest Group in November 2024.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded in Rogers, Arkansas
Bold Strategies was founded in 2017 by Allan Peretz to give CPG brands a single partner managing all of their e-commerce needs under one roof.
- $2.3M growth funding
In May 2022 the company announced $2.3 million in growth investment from Montage Capital; it was ranked #259 on the Inc. 5000 list of fastest-growing US companies.
- Acquired by Harvest Group
On November 1, 2024 Harvest Group announced its acquisition of Bold Strategies, expanding its media and shopper marketing capabilities.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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