AdTheorent
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Machine-learning tools for advertising targeting, creative selection and campaign insights.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Public listing
AdTheorent, a privacy-forward programmatic digital advertising platform using advanced machine learning, goes public on the Nasdaq via a SPAC merger with MCAP Acquisition Corporation, trading under the ticker ADTH from December 2021; the combination implies an enterprise value of about $775 million and includes a $121.5 million PIPE from investors including Palantir Technologies.
- Acquisition by Cadent
On April 1, 2024, AdTheorent enters into a definitive agreement to be acquired by Cadent, LLC for $3.21 per share in an all-cash transaction valuing the company at approximately $324 million; the acquisition is completed on June 21, 2024, and AdTheorent's common stock is delisted from the Nasdaq.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.