OrderAhead
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
OrderAhead, founded in 2011 in San Francisco by Jeffrey Byun and Henry Lee (YC Winter 2011), was a mobile order-ahead service for restaurant pickup: users ordered and paid ahead from local restaurants via app, skipping the line, while restaurants got order-processing software. It raised $10.5 million before Square acquired it.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Company founded
OrderAhead was founded.
- Acquisition
OrderAhead was acquired.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.