Sorabel
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Sorabel designed and sold affordable fashion online in Indonesia, formerly under the Sale Stock name, with an option to try items before paying.
02 / Sorabel FAILURE REASONS
Failure reasons
Reporting connected its financing failure to investors withdrawing during the pandemic and weaker non-essential spending. The staff letter confirmed that rescue efforts failed and liquidation was necessary, but did not isolate a single cause. Contemporary reporting also cautioned that the pandemic’s direct causal role was not yet clear.
03 / EVENT HISTORY
Events in the structured record
- Sale Stock launched
The fashion retailer began under the Sale Stock name before later rebranding.
- Philippine unit closure announced
The Yabel unit announced closure in February.
- Liquidation and employment termination scheduled
The July staff letter scheduled closure and termination of all employment contracts for 30 July.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Pandemic-era funding withdrawal and demand pressure reported
- 02
Rescue attempts did not succeed
- 03
Company chose liquidation
- 04
All employment contracts scheduled to end