Highlighter
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Highlighter was a Seattle social-reading startup, a TechStars Seattle graduate led by CEO Josh Mullineaux, that launched in summer 2011. Its JavaScript tool let users comment and highlight "in the margins" of websites, targeting academic communities: professors and students could form groups to discuss specific passages in reading materials, with features like class groups and discussion threads. It also built an HTML5 e-reader supporting open educational resources (OER) and open reading platforms.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Launched
Highlighter, a TechStars Seattle graduate led by CEO Josh Mullineaux, launched its social-reading tool and raised $300,000 in angel financing.
- Highlighter Groups
Highlighter unveiled Groups, a free online tool letting professors form private groups where students, lecturers and professors share comments on specific passages in reading materials.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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