Jebbit
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Jebbit was a Boston-based, venture-backed marketing technology startup founded in 2011 by college dropouts Tom Coburn and Jonathan Lacoste. It built the world's first 'declared data' platform: marketers used interactive experiences — custom quizzes, surveys and lookbooks — to capture first-party data consumers volunteered about themselves, instead of inferring it from third-party data. Customers included travel, ecommerce and sports brands such as Cathay Pacific, LifeLock and the Houston Rockets. Having raised over $22 million, it was acquired by BlueConic, a customer data platform, on July 10, 2024; this was not a failure event.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Boston-based Jebbit is founded by college dropouts Tom Coburn and Jonathan Lacoste as a digital marketing platform for post-click engagement.
- $6.8M Series A
Jebbit closes a $6.8 million Series A to grow its declared data platform for enterprise companies, with customers including Cathay Pacific, LifeLock and the Houston Rockets.
- $12M Series B
Jebbit raises a $12 million Series B led by K1 Investment Management, bringing total funding to just over $22 million.
- Acquired by BlueConic
BlueConic, a leading customer data platform, acquires Jebbit to create the industry's first operating system for customer data.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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