CARUPI
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
CARUPI was a managed peer-to-peer marketplace for used cars based in São Paulo, Brazil, founded in 2020 by Diego Fischer. Positioning itself as the Airbnb of used cars, it aimed to make buying and selling a car a simple, safe moment: a home-based process with professional support — photo sessions, inspections and transaction assistance — so sellers and buyers could transact without the fraud and friction of informal classifieds. It operated as a B2B/C2C marketplace with a bilingual site, growing seller form submissions and app-driven actions as it rebuilt its marketplace. It graduated from Y Combinator's Winter 2020 batch, with investors including Streamline, First Check, Infinite R and Y Combinator.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Founded in São Paulo, Brazil by Diego Fischer as a managed peer-to-peer used-car marketplace promising safe, home-based buying and selling with professional support.
- Y Combinator
Accepted into Y Combinator's Winter 2020 batch; investors included Streamline, First Check, Infinite R and Y Combinator.
- Marketplace rebuild
Rebuilt its B2B marketplace with bilingual support, reporting a 205% increase in seller form submissions, 3.1x growth in buyer interest and a 62% uplift in app-driven actions.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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