Mongoose Cricket
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Mongoose Cricket was a UK sports equipment company founded in 2008, best known for its radical cricket bat with an extended handle and a blade about a third shorter than regulation, designed for power hitting in the Twenty20 format. Matthew Hayden famously used it in the 2009 IPL.
02 / Mongoose Cricket FAILURE REASONS
Failure reasons
Mongoose entered administration after its India expansion collapsed: fewer than 60 bats were sold there, with no production or distribution channels to meet demand and a complex market the team did not understand. The innovation never overcame cricket's traditionalist preferences, and the business - modestly profitable in the UK at small scale - could not sustain itself. The brand was bought out of administration and lives on under new owners.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Mongoose Cricket is founded in the UK to develop and sell innovative cricket equipment.
- Product launch
The company launches its radical long-handle, short-blade bat; Matthew Hayden scores heavily with it in the 2009 Indian Premier League.
- Bankruptcy filing
After the failed India expansion, Mongoose Cricket enters administration; its business and assets are acquired out of administration by the Cricket Bat Acquisition Company.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Radical bat: long handle, short blade, built for Twenty20 power
- 02
Hayden's 2009 IPL fireworks put it on the map
- 03
India expansion flops: under 60 bats sold, no distribution
- 04
Administration 2011; brand bought out, survives under new owners