Puls
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Puls (formerly CellSavers) was a nationwide provider of on-demand home services founded in 2015. It started with on-demand smartphone repair and expanded to smart-home setup, TV mounting, appliance repair and handyman services, dispatching a network of vetted technicians for same-day or next-day service. It raised $108 million in total, including a $25 million round in 2017 led by Red Dot Capital Partners (with Samsung NEXT and Maverick Ventures), a $50 million round in 2018, and $15 million in 2021 under CEO Gabi Peles.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Founded as CellSavers, an on-demand smartphone repair service co-founded by CEO Eyal Ronen.
- Renamed to Puls; $25M round
Renamed to Puls Technologies and raised $25 million led by Red Dot Capital Partners (Samsung NEXT, Maverick Ventures participating), bringing total raised to $43 million; expanded into smart-home setup and TV mounting.
- $50M round
Raised a $50 million round, bringing total funding toward $108 million.
- $15M under new management
Raised $15 million - the first round under new management led by CEO Gabi Peles; expanded toward 40+ cities.
- Acquired by Super
On October 29, 2024 Super (CEO Jorey Ramer) announced the acquisition of Puls, its fifth brand acquisition, to make homeownership 'as carefree as renting.'
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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