wibiya
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Wibiya let publishers add website toolbars for sharing, translation, games and other engagement features.
02 / wibiya FAILURE REASONS
Failure reasons
Conduit’s chief executive explained that Wibiya no longer had a strategic role after the group moved away from its toolbar business. The brand was wound down while technology and staff were to be integrated into other operations. Revenue weakness was speculation in the coverage, not the stated reason.
03 / EVENT HISTORY
Events in the structured record
- Wind-down announced
In October 2013 Conduit announced plans to wind down Wibiya by the end of the year and integrate parts of the team and technology elsewhere.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Parent moved away from toolbar strategy
- 02
Wibiya lost its standalone strategic role
- 03
Brand wound down and resources integrated