Hailo
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Hailo, founded in London in 2011 by Jay Bregman, Ron Zeghibe, Terry Runham, Caspar Woolley, Gary Jackson and Russel Hall, was a British taxi e-hailing platform that matched licensed taxi drivers and passengers through its mobile app. Born from a meeting of three London cab drivers and three tech entrepreneurs, it was one of the first apps to let Londoners hail a black cab by smartphone; by May 2013 it had enabled over 3 million rides from 30,000 registered drivers, and by late 2013 the service was available in 16 cities.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Launched
Hailo officially launched to passengers in London on November 1, 2011.
- Expansion
By the end of 2012 Hailo had launched in Dublin, Boston, Toronto and Chicago.
- US exit
Hailo discontinued its North American services in late 2014 after struggling to compete there.
- Merged with myTaxi
In July 2016 Hailo merged with Daimler's myTaxi in an all-share deal to form Europe's largest taxi e-hailing operator, with Daimler taking a 60 percent stake.
- Brand retired
The Hailo brand was absorbed into mytaxi, which was rebranded to Free Now on July 1, 2019.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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