Moodstocks
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Moodstocks was a Paris-based machine learning startup founded in 2008 by Denis Brule and Cedric Deltheil, sometimes called the 'Shazam for images'. Its technology turned a smartphone camera into a scanner able to recognize objects in real time, later offered as a cloud-based image-recognition API used by about 2,200 developers worldwide, with clients including brands such as Redcats, Kingfisher, Kiabi and Casino. In July 2016 Google acquired Moodstocks; the team joined Google's Paris research and development center while the standalone API and SDK were discontinued.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Denis Brule and Cedric Deltheil found Moodstocks in Paris to build smartphone image recognition technology.
- Acquired by Google
Google acquires Moodstocks in July 2016; the Paris team joins Google's French R&D center and the standalone API/SDK are discontinued. Terms were not disclosed.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.