HowAboutWe
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
HowAboutWe was a Brooklyn-based online dating and relationships company launched in 2010 by childhood friends and former educators Aaron Schildkrout and Brian Schechter. Its core product let users propose date ideas and connect over shared real-world activities rather than endless profiles; it also ran HowAboutWe for Couples (a subscription date-planning service), the You&Me messaging app, and the media arm HowAboutWe Media, which acquired the sex-and-culture magazine Nerve.com in January 2014. It raised more than $22 million and had over 2.3 million users by January 2014.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Launched
HowAboutWe launched in Brooklyn in 2010, founded by Aaron Schildkrout and Brian Schechter, with dating built around proposed date ideas.
- Acquired by IAC
In June 2014, IAC (owner of Match.com, OkCupid and Tinder) acquired HowAboutWe's dating and media assets, including Nerve.com, for undisclosed terms; the Couples business stayed separate, and the main platform was eventually shut down.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.