Chiligum Creatives

01 / WHAT IT BUILT

What the company did

Chiligum Creatives was a Sao Paulo, Brazil adtech company founded in 2015 by Forbes 30 under 30 honoree Deborah Folloni. It offered a creative-automation platform that let marketing and creative teams produce ad formats — videos, banners and images — at scale: unlike pre-set templates, its platform was built on top of Adobe's creative cloud, giving marketers a full creative canvas as the starting point for dynamic, personalized video ads. It served medium to large online advertisers, helping them manage ad spend and production costs while improving time to market, and delivered over 7 million ad creatives for global brands. It raised about $370,000–$480,000 and was named one of Brazil's 100 Startups to Watch in 2020. In October 2021 it was acquired by VidMob, the intelligent-creative platform, which added Chiligum's creative-automation technology and team to let clients scale ad production up to 90% faster.

03 / EVENT HISTORY

Events in the structured record

1. 2015
   Founded

   Founded in Sao Paulo by Forbes 30 under 30 honoree Deborah Folloni as a creative-automation adtech company.

2. 2020
   Funding and recognition

   Raised an angel round of about $365,000 (total raised roughly $370,000–$480,000) and was named one of Brazil's 100 Startups to Watch; over 7 million ad creatives delivered for global brands.

3. 2021
   Acquired by VidMob

   On October 28, 2021 VidMob acquired Chiligum to add creative automation to its intelligent-creative platform; the team and technology joined VidMob's effort to let marketers scale ad production faster and personalize at scale.