Memolane
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Memolane aggregated a user’s activity from social networks into a searchable timeline and sent reminders of past memories.
02 / Memolane FAILURE REASONS
Failure reasons
The team said it was joining another company that would use its features more broadly, and that this move meant ending the standalone Memolane service. The destination company and financial terms were not disclosed. Competition with other timeline products was discussed in coverage but not established as the team’s stated shutdown cause.
03 / EVENT HISTORY
Events in the structured record
- Shutdown announced
On 21 February 2013 Memolane announced that accounts would be deleted the next day. Original posts remained on the social networks from which they had been aggregated.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Team joined another company
- 02
Standalone service no longer continued
- 03
Memolane accounts removed