Exec
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Exec was an on-demand errand and home-cleaning marketplace founded in early 2012 by Justin.tv co-founder Justin Kan, a Y Combinator startup once dubbed 'an Uber for TaskRabbit.' Its iPhone app dispatched part-time errand runners at a flat rate of $25 to do pickups, drop-offs, cleaning, and research in real time. Unable to scale the errands business, it folded its personal-assistant service in late 2013 and pivoted to home cleaning across nine markets, before being acquired by competitor Handybook in January 2014.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Acquisition
The company or its assets were acquired.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.