FreshMenu
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
FreshMenu is a Bangalore-based cloud kitchen company founded in 2014 by Rashmi Daga. It runs delivery-only kitchens with a daily rotating chef-curated menu across continental, Chinese, North Indian and healthy food, operating 72+ cloud kitchens across Bengaluru, Mumbai, Delhi NCR and Kolkata. The company raised about $45 million across 8 rounds from Lightspeed Venture Partners, Zodius, Growth Story and Florintree Advisors, survived a near-shutdown crisis during 2018-2020 amid competition from Swiggy and Zomato, and reached an annualized revenue run rate of INR 150 crore in FY2025.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Operations ended
FreshMenu suspended nationwide cloud-kitchen operations in early April after a cash crunch and unpaid vendors/employees; Dil Foods later entered a brand-licensing arrangement while discussing a possible distress acquisition.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.