Yesler
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Yesler was a Seattle-based B2B marketing services agency founded in 2004, helping global brands run marketing programs at scale. With 400+ people and offices in Seattle, Portland, Philadelphia, London, Toronto, and Singapore, it had two segments: Yesler B2B (full-service digital marketing and managed services) and Projectline (strategic marketing resourcing).
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Founded in Seattle as a B2B-focused marketing services agency.
- Acquired by Accenture
Accenture acquired Yesler (terms undisclosed) to strengthen its B2B marketing services — account-based marketing, customer advocacy, sales enablement, and marketing automation.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.