All In Foods
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
A packaged-snack business selling organic bars.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
The Jouault family founds All in Foods in Saint-Nazaire, France, developing a range of plant-based alternatives to cheese — slices, blocks, bloomy rind, grated, and spreads — plus plant-based sauces, under the Nature & Moi brand.
- Acquired by Bel Group
Bel Group, the French cheese multinational behind Babybel and The Laughing Cow, signs an agreement to acquire All in Foods as part of its plant-based diversification strategy; Bel takes an 80% stake while the founding family retains 20%, with a liquidity agreement allowing Bel to reach 100% by 2024. The deal is expected to close by the end of May 2020.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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