Bruush
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Bruush Oral Care Inc. was a Vancouver, Canada e-commerce company founded in 2018 by Aneil Manhas (with co-founder Drew Green). Inspired by the Dollar Shave Club and Harry's subscription model, it sold a sleek, sonic-powered electric toothbrush kit - positioned as premium quality at a lower price than rivals - together with a brush-head refill subscription (a three-pack of heads for $18, delivered every three to six months), targeting millennials and Generation Z. The company raised about $13.5 million, including an oversubscribed $6.5 million Series A, and listed on Nasdaq under the ticker BRSH.
02 / Bruush FAILURE REASONS
Failure reasons
No detailed public post-mortem of the company's collapse has been published. What is documented: after listing on Nasdaq, the business deteriorated sharply - the company received Nasdaq delisting notices (July 2023 and March 2024), did a 1-for-25 reverse stock split in August 2023, fell delinquent on its annual report, and the stock eventually traded at fractions of a cent with a market capitalization under $7,000.
03 / EVENT HISTORY
Events in the structured record
- Founded in Vancouver
Aneil Manhas founded Bruush, a DTC electric toothbrush brand with a brush-head refill subscription inspired by Dollar Shave Club and Harry's.
- $6.5 million Series A
An oversubscribed $6.5 million Series A brought total funding to about $13.5 million, earmarked for social, podcast and influencer marketing.
- Listed on Nasdaq
Bruush Oral Care Inc. began trading on Nasdaq under the ticker BRSH.
- Collapse begins
In July 2023 Nasdaq notified the company its securities would be delisted; in August it executed a 1-for-25 reverse stock split to meet the minimum bid price.
- Additional delisting notice
In March 2024 Nasdaq issued a further delisting notice as the company was delinquent on its annual report; the stock fell to fractions of a cent.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Bruush was founded in Vancouver in 2018 by Aneil Manhas (with co-founder Drew Green), selling a sonic electric toothbrush with a brush-head refill subscription.
- 02
The company raised about $13.5 million, including an oversubscribed $6.5 million Series A, and listed on Nasdaq under the ticker BRSH.
- 03
In July 2023 Nasdaq notified the company its securities would be delisted; in August 2023 it did a 1-for-25 reverse stock split.
- 04
In March 2024 Nasdaq issued an additional delisting notice as the company was delinquent on its Form 20-F annual report.
- 05
The stock fell to fractions of a cent (market capitalization under $7,000), effectively ending the company.
- 06
No reliable realized loss figure with clear subject, period and basis has been disclosed; funding raised is not a loss.