betty.football
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
betty.football was a Porto-based startup founded in 2017 by Miguel Pinho Moreira, building what it billed as the world's first AI football assistant. The Betty app, owned by Portuguese company Oddacy, gave users real-time predictions of what would happen in a football match - when a goal might happen, when the lead might change - framed as messages along the match timeline, plus in-the-moment statistics and commentary on dramatic events like VAR decisions, penalties and red cards. It ran on more than 150 algorithms with ChatGPT integration, covered the world's top leagues pre- and in-game, and translated its messages in real time into six languages. It raised about $967,000, including a €300,000 convertible note from Clever Advertising and Fortera Innovation in November 2022, and officially launched with the Premier League kickoff in August 2023. No public source documents a shutdown or failure.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
betty.football founded in Porto by Miguel Pinho Moreira, building an AI football assistant on 150+ algorithms.
- Convertible note
In November 2022 the startup raised a €300,000 convertible note from Clever Advertising and Fortera Innovation.
- Launch
The Betty app launched in August 2023 with the Premier League, offering real-time predictions and stats in six languages via ChatGPT integration.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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