Halolife
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：01 · 05
01 / WHAT IT BUILT
Material for this section is being gathered and checked. It will appear here once ready.
02 / Halolife FAILURE REASONS
Failure factors
Founder Jake Beyer (3 May 2018, opened) stated Halolife shut down toward end of 2016 due to lack of traction and funding after failed at-need/pre-need acquisition strategies and inability to close a term sheet.
shut down due to lack of traction; could not find successful customer acquisition for at-need or pre-need.
met 100+ investors with no term sheets; shut down after failing to get a term sheet or close a deal with little cash left.
concluded 70+ primary demographic would not adopt an online platform; changing behavior too hard for venture timeline.
03 / EVENT HISTORY
Events in the structured record
- Operations ended
shut down Halolife toward end of 2016 after failed fundraising; YC company directory historically listed the funeral marketplace.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.