mympact
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
mympact was a Zurich-based sustainable fintech founded in 2021 by University of St. Gallen alumni, led by co-founder and CEO Christian Sutter. Its app connected to users' bank accounts via open banking to track the real-time CO2 footprint of every purchase, combining macro-economic input-output tables with physical environmental accounts, and offered personalized recommendations, sustainable alternatives from 200+ brands and gamification features to drive carbon reduction. In March 2022 it closed a CHF 450,000 pre-seed round (F10 Switzerland and six business angels), launched in Germany and Austria in January 2023, and PitchBook now lists it as Out of Business.
02 / mympact FAILURE REASONS
Failure reasons
No public statement on mympact's closure is documented. What is known: it was a thinly funded two-sided platform — a CHF 450,000 pre-seed round (about $560K total raised) — attempting to change consumption behavior through banking data, a market where monetization depended on converting tracking users into buyers of 200+ partner brands; its website and app fell silent after the 2023 Germany/Austria launch and PitchBook records it as Out of Business.
03 / EVENT HISTORY
Events in the structured record
- Company founded
mympact is incorporated in Zurich in October 2021 as a sustainable bank account for tracking purchase CO2 footprints.
- Pre-seed round
In March 2022 mympact closes a CHF 450,000 pre-seed round from F10 Switzerland and six business angels.
- Launch and quiet closure
mympact launches in Germany and Austria in January 2023; the app later goes quiet and PitchBook lists it as Out of Business (no shutdown date announced).
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
CB Insights records about $560K total raised by mympact; no audited loss figure with disclosed subject, period and basis was extracted — the $560K is capital raised, not loss.