Amp Human
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Amp Human was a Park City, Utah-based human performance company co-founded in 2018 by former NFL player Jeff Byers and Erica Good. Its flagship product was PR Lotion, a topical lotion built around sodium bicarbonate (bicarb) that athletes apply before exercise to help neutralize acid in the muscles, enabling them to train harder, perform stronger, and recover faster. The lotion built a loyal following among athletes, including Tour de France winners, IRONMAN champions, Olympians, and teams across the NHL, NFL, and NBA.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Jeff Byers and Erica Good co-found Amp Human in Park City, Utah, built around PR Lotion, a topical sodium bicarbonate product designed to improve athletic performance and recovery.
- Merger
On June 29, 2021, Amp Human announces a merger with Momentous, a performance nutrition company; both companies and future product launches move under the Momentous brand name.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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