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Space Ape

The business, the turning points, and the decisions behind them.

Founded2012
Event year2024
FundingUS$108.0M
Some sections are still being researched2 / 4

Sections to complete:02 · 05

01 / WHAT IT BUILT

What the company did

Space Ape was a London-based mobile game studio founded in 2012 by John Earner, Simon Hade, and Toby Moore, veterans of Playfish, Electronic Arts, and Mind Candy. It specialized in mid-core multiplayer strategy games, known to the founders as 'build and battlers'. Its debut title Samurai Siege launched in 2013, followed by Rival Kingdoms and the Hasbro-licensed Transformers: Earth Wars, and later the rhythm games Beatstar and Country Star and the racing title Chrome Valley Customs. In 2017 Supercell bought a 62% majority stake, and in November 2024 Supercell acquired the studio outright, folding it into what became Supercell London.

02 / FAILURE REASONS

Pending assessment

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03 / EVENT HISTORY

Events in the structured record

  1. Studio founded

    John Earner, Simon Hade, and Toby Moore founded Space Ape Games in London with a 12-person team and about $1.8 million in seed funding, aiming to build high-quality free-to-play mobile games.

  2. Samurai Siege launched

    The studio's debut title Samurai Siege launched, reaching 10 million installs and becoming the foundation of its mid-core strategy business; total funding reached about $4.4 million.

  3. Supercell takes 62% stake

    Supercell acquired a 62% majority stake in Space Ape for about $55.8 million, valuing the studio at roughly $90 million, while the studio kept operating independently.

  4. Fully acquired by Supercell

    Supercell bought out the rest of Space Ape in November 2024, turning it into Supercell London. Around 70 staff joined Supercell London, remaining titles were spun out to new studios (Offroad Games, NextBeat, Yodo1), and about 30 people were laid off, effectively ending Space Ape as an independent studio.

04 / CONTEMPORARY REBUILD ASSESSMENT

Difficulty of rebuilding this project today

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Rebuild difficultyPending assessmentNot completed
Scoring basisNot completed
ScalabilityPending assessmentNot completed
Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN / AFTERMATH

Pending assessment

Material for this section is being gathered and checked. It will appear here once ready.