Stipple
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Stipple was a San Francisco company founded in 2010 by Rey Flemings that built a platform for tagging people, places and objects inside images. Publishers and brands could make photos interactive and shoppable, earning money through commerce, advertising and analytics across social media, blogs and e-commerce sites.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Rey Flemings founded Stipple in San Francisco, building technology that layered identifying information and commerce onto photos.
- Peak funding round
Stipple announced it had tagged over 12 million images with more than 5,000 publishing partners, and raised an additional $3 million from Sands Capital.
- Acquisition
Stipple was acquired in a private deal by an undisclosed firm and the product was subsequently shuttered.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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