Optilly/Installmonetizer
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Optilly, operating as InstallMonetizer, was a San Jose ad-tech startup in Y Combinator's Winter 2012 batch. It ran a software distribution ad network on the Windows platform: software developers bundled a co-installer into their apps so the 95% of users who never paid could still generate revenue. The company said publishers converted 60-85% of installs and earned $0.25 to $1.00 per install, with a dashboard of earnings stats, and claimed it never allowed spyware or adware in its bundles.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded and launched
Optilly/InstallMonetizer was founded in 2012 in San Jose and entered Y Combinator's Winter 2012 batch, launching its install-monetization ad network for Windows software developers.
- No public outcome
No shutdown announcement, acquisition, or bankruptcy was publicly documented; the YC database marks the company 'Dead'.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.