Heralogy
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Heralogy was a Turkish online astrology platform (slogan 'Her An Astroloji!' — 'Astrology at Every Moment') founded in 2022 in Istanbul. It offered horoscopes, natal-chart analysis and love-compatibility readings, and connected users with expert astrologers via live chat and written consultations. Its mobile app, released in January 2023, combined AI-powered astrology analysis with live astrologers.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded and seed funding
Heralogy was founded in Istanbul and raised a 30,000-euro seed investment from Turkticaret.Net.
- App release
The Heralogy astrology app launched on iOS and Android in January 2023, offering AI-assisted readings and live astrologer chat.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.