KweekWeek
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
KweekWeek was a London events startup founded in December 2012 by Tina Mashaalahi and Mehdi Nayebi. It offered a one-stop shop for event organizers and attendees: discovery, promotion, ticketing, updates and recommendations across web, iOS and Android. After a $3.25 million seed round in 2014, it had processed 150,000 ticket sales and drawn 100,000 monthly visitors — but the company eventually dissolved, struck off the UK register in February 2020.
02 / KweekWeek FAILURE REASONS
Failure factors supported by the current evidence
The evidence on why KweekWeek failed is thin. A failure archive dates its end to 2017 and cites competition, which fits the market: event discovery and ticketing is dominated by Eventbrite and entrenched incumbents, and KweekWeek never differentiated enough to win organizers at scale. Despite a $3.25 million seed round in 2014 and early traction — 150,000 tickets processed and 100,000 monthly visitors — the company could not turn its one-stop shop into a sustainable business. No postmortem was published, and Companies House records show the company dissolved in February 2020.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Tina Mashaalahi and Mehdi Nayebi found KweekWeek in London as an events discovery and ticketing platform.
- Peak funding round
KweekWeek closes a $3.25 million seed round and plans expansion to New York and other European cities.
- Closure announced
KweekWeek is dissolved, struck off the UK company register in February 2020.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
150,000 tickets is traction, not a business: the seed round had to buy a moat, not just growth
- 02
Event ticketing is a two-sided fight against Eventbrite: a one-stop shop needs both organizers and attendees
- 03
International expansion plans mean nothing without a home market that pays
- 04
Dissolved 2020 after a 2017 fade: zombie years burn whatever reputation remains