BeyondPlay
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
BeyondPlay was a London-based B2B iGaming software venture founded in 2021 by Karolina Pelc, focused on player engagement. It offered two flagship products: a Jackpot Management System delivering content-agnostic, customisable jackpot campaigns, and Multiplayer Software letting multiple users join the same casino game session, pool stakes and share the entertainment experience. It raised about $6.35 million across two rounds (including an oversubscribed €5 million round led by Bettor Capital), secured supplier operating licenses in the UK, Malta, Ontario and Sweden, and partnered with leading game studios. In February 2024 it was acquired by FanDuel and became part of FanDuel Casino (part of Flutter Entertainment), to strengthen its jackpots and multiplayer technology - an acquisition, not a shutdown.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Karolina Pelc founded BeyondPlay in London, a B2B iGaming software venture for player engagement.
- Funding and licences
BeyondPlay closed an oversubscribed €5M round led by Bettor Capital and secured licences from the UK Gambling Commission and Malta Gaming Authority.
- Acquired by FanDuel
In February 2024 BeyondPlay was acquired by FanDuel, becoming part of FanDuel Casino to add its jackpot and multiplayer technology to the US iGaming brand.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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