Tally Technology Group
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Tally Technology Group is a fan engagement and consumer data platform co-founded by Super Bowl champion quarterback Russell Wilson and Jason LeeKeenan. Its mobile-first, white-label platform lets sports teams, leagues, federations, broadcasters and brands run free-to-play, real-time prediction games that deepen fan engagement while collecting and segmenting consumer data to drive sponsorship and direct revenue.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Tally is founded by Russell Wilson and Jason LeeKeenan, spinning its sports prediction platform out of their celebrity social media company TraceMe.
- Facedrive partnership
Canadian tech firm Facedrive signs a partnership and invests $1 million in cash plus $2 million in shares for a minority stake in Tally.
- Seed round
Tally raises a $4 million seed round from Acies Acquisitions and showcases its platform at the I-Tech Cup with AS Roma vs Tottenham Hotspur, having recorded over 20 million fan predictions.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.