Intellibank
The business, the turning points, and the decisions behind them.
Some sections are still being researched3 / 4
Sections to complete：01 · 03 · 05
01 / WHAT IT BUILT
Material for this section is being gathered and checked. It will appear here once ready.
02 / Intellibank FAILURE REASONS
Failure factors
Former Intellibank sales leader Gary Swart (LinkedIn Pulse, 23 Sep 2013) wrote that Intellibank failed as a company: it did not achieve product-market fit, served six markets with ~40 customer types instead of one focused product, and pivoted so often for investors/customers that the product identity was unclear.
Swart states Intellibank did not achieve product-market fit and gave every customer different requested features.
Company pursued six markets with ~40 customer types instead of developing one product.
Frequent pitch/product pivots for different customers and investors caused loss of a clear product identity.
03 / EVENT HISTORY
Material for this section is being gathered and checked. It will appear here once ready.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.