Profound Commerce
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Profound Commerce was an Austin-based brand holding company that bought, launched and operated a portfolio of consumer product brands, focused on Amazon-first direct-to-consumer e-commerce. At its peak the company ran 15 e-commerce brands. It raised about $53 million in venture funding, including a Series A round in October 2021. On February 21, 2024, it was acquired by The Ambr Group, which folded Profound Commerce into a combined portfolio of 45 brands generating over $125 million in annual revenue.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Peak funding round
Profound Commerce closes its Series A round in October 2021, part of about $53 million in total venture funding raised to acquire and scale consumer brands.
- Acquisition
On February 21, 2024, The Ambr Group acquires Profound Commerce, expanding the combined portfolio to 45 brands with over $125 million in annual revenue.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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