TAMOVIP
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
TamoVip was a São Paulo-based celebrity video marketplace founded in March 2020 by Gabriel Guimarães: a platform connecting fans with their idols, where fans buy personalized videos and the company takes a commission on each delivered order, pitched as creating closer, more human connections between celebrities and audiences during the pandemic. It raised a R$1.5 million angel round in 2020 and ranked among Brazil's top three in the segment.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Gabriel Guimarães founds TamoVip in São Paulo as a marketplace for personalized celebrity videos.
- Funding round
TamoVip raises R$1.5 million from angels Daniel Rummery, Adrián Merino Vítores and Germán Lopez.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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