Bnex Retail Tech
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Bnex was a Brazilian retail-technology SaaS company founded in 2007 and based in Sao Jose do Rio Preto. It offered data-driven customer relationship management and market intelligence for retailers: market intelligence to identify revenue potential, CRM and shopper segmentation and activation, promotional platforms and loyalty programs, and integrated e-commerce solutions. Its customers included large Brazilian retail chains such as the Sao Joao Pharmacy Network. In September 2024 Bnex was acquired by ROCK.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded in Sao Jose do Rio Preto
Bnex was founded in 2007 in Sao Jose do Rio Preto, Brazil, building retail technology solutions around data-driven CRM and market intelligence.
- First investment round of 30 million reais
In July 2023 Bnex raised 30 million reais (about $6.25 million in total funding) in its first investment round, led by Provence Partners.
- Acquired by ROCK
In September 2024 Bnex was acquired by ROCK, which continued serving Bnex's retail customers with its customer-engagement and retail technology offerings.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.