Elma
The business, the turning points, and the decisions behind them.
Some sections are still being researched1 / 4
Sections to complete：05
01 / WHAT IT BUILT
What the company did
Elma (elma.care) was a Barcelona insurtech startup building digital-first health insurance for Spain. Co-founded by Miguel Angel Anton (CEO), Albert Malagarriga (CPO), Miguel Vicente, and Gerard Olive (the latter two also co-founders of investor Antai Venture Builder), it offered an app with digital healthcare tools — telehealth video chats and messaging with doctors, prescriptions, medical history, and a network of 23,000 specialists across Spain — aiming to disrupt legacy health insurers with a user-centric experience and shorter wait times than Spain's free public healthcare.
02 / Elma FAILURE REASONS
Failure factors
Elma stated that a lack of financing forced it to close.
03 / EVENT HISTORY
Events in the structured record
- Operations ended
Elma announced a permanent closure in July 2022 because it lacked financing.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.