Wriggle
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Wriggle helped users discover local restaurants and purchase discounted food and drink offers in UK cities.
02 / Wriggle FAILURE REASONS
Failure reasons
The founder said repeated lockdowns destroyed business momentum. When restaurants reopened, strong pent-up dining demand and remaining restrictions meant partners did not return to the discount platform quickly enough to sustain it.
03 / EVENT HISTORY
Events in the structured record
- Restaurant-discovery app closed
The app closed in July after attempts to restart following successive lockdowns.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Lockdowns interrupted restaurant activity
- 02
Repeated restarts lost momentum
- 03
Restaurant partners did not return fast enough
- 04
App closed