Mobeam
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Mobeam developed technology for retail scanners to read coupon barcodes presented on mobile phones.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Mobeam is founded as a spin-off from parent company Ecrio, headquartered in Cupertino/Palo Alto, California, developing patented light-based barcode beaming technology.
- Series A
Mobeam raises $4.9 million in Series A funding from Samsung Ventures, Mitsui, yet2Ventures and other investors.
- Expansion
George Garrick is appointed president and CEO; Mobeam closes the final tranche of its Series B and surpasses 10 million installations of its Beep'nGo app.
- Samsung Pay integration
Mobeam's barcode beaming technology is incorporated into Samsung Pay for gift cards and loyalty/membership cards; the company operates on more than 400 million Samsung phones and has processed 45 million beaming transactions.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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