Zookoda
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Zookoda was a Sydney, Australia-based email marketing application built specifically for bloggers. It turned blog RSS feeds into email newsletters, letting bloggers send daily, weekly, or monthly summaries of their latest posts directly to visitors' inboxes. The service included subscriber management, customizable newsletter designs matching the blog's look, scheduled recurring broadcasts, and real-time open, click, and bounce reports.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded and launched
Zookoda was founded in Sydney, Australia in 2006 as a blog-to-email service, launching version 2.0 in May 2006; by September the founders had put the whole company, including domain, source code, and database, up for auction.
- Acquired by PayPerPost
In April 2007 PayPerPost acquired Zookoda in a cash deal for undisclosed terms, gaining its 10,000 blog customers and 2.3 million email recipients as a distribution channel for its sponsored-post business.
- Suspended
By December 2007 PayPerPost had suspended the Zookoda service, effectively retiring the brand.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.