Vantage Point
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Vantage Point is a Los Angeles-based immersive technology company founded by Morgan Mercer that uses virtual reality to transform corporate training. Its VR platform puts employees in realistic scenarios around sexual harassment, diversity and inclusion and soft skills, aiming to build empathy and drive behavioral change — used by Fortune 500 companies, law firms and startups. The company later expanded into AI tools, including an 'inclusive communications' assistant for digital workplaces.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Morgan Mercer founded Vantage Point in Los Angeles after experiencing workplace sexual violence and concluding that conventional harassment training was ineffective; she launched an Indiegogo crowdfunding campaign to fund a VR training app.
- Seed round
The company raised a $1.3 million seed round led by The Venture Reality Fund with participation from Village Global, Colopl NEXT, M Ventures and Anorak Ventures, accepted into the Women in XR Venture Fund's first cohort and Boost VC, and expanded to San Francisco and New York.
- AI expansion
Vantage Point released an AI tool for inclusive communications in digital spaces across MS Teams and Slack, adding on-the-go feedback on bias, stereotyping and inclusive language.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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