Fitmob
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
fitmob was a San Francisco fitness-class subscription startup founded by Raj Kapoor (ex-Snapfish CEO, Mayfield MD) and Paul Twohey (ex-Ness Computing, Palantir) in January 2014. It started as an online marketplace for personal trainers, then pivoted to a subscription model partnering with gyms and studios for unlimited class access across eight cities. It raised a $9.75M Series A in January 2014 and a $5M Series B in January 2015.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded and funded
Launched January 2014 by Raj Kapoor and Paul Twohey as a trainer marketplace; raised $9.75M Series A; pivoted to studio subscription model.
- Acquired by ClassPass
In April 2015, competitor ClassPass acquired fitmob for an undisclosed sum; fitmob subscribers were converted to ClassPass and new sign-ups redirected.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.