dba.dk
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
dba.dk was Denmark's largest online classifieds and auctions site, operated by Den Blå Avis A/S. The company began in 1981 as a printed classified advertising circular founded by Jac Nellemann and became Denmark's largest distributor of private person-to-person sales, later expanding online with dba.dk and the vehicle classifieds site bilbasen.dk. In October 2008, eBay acquired dba.dk for $390 million in cash, seeing it as a challenger strong enough to compete with eBay in its own market.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Jac Nellemann founded Den Blå Avis in 1981 as a printed classified advertising circular in Denmark.
- Acquired by eBay
In October 2008, eBay announced it would acquire dba.dk, Denmark's largest online classifieds and auctions site, for $390 million in cash as part of its shift from auctions to direct transactions.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.