Drawbridge
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Drawbridge was a cross-device identity management company founded in 2011 by Kamakshi Sivaramakrishnan, a former lead scientist at AdMob. It used artificial intelligence and probabilistic, machine-learning methods on anonymized data to link a consumer's smartphones, tablets, and PCs into a single identity. Its Identity Graph covered more than a billion consumers across more than three billion devices, and customers included Salesforce, Adobe, IBM, and Oracle.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Drawbridge was founded by Kamakshi Sivaramakrishnan to build cross-device identity technology using AI and machine learning.
- Launched and Series A
The company launched and raised a $6.5 million Series A from Kleiner Perkins and Sequoia Capital.
- Series B
Drawbridge raised a $14 million Series B led by Northgate Capital.
- Series C
The company raised $25 million in Series C funding from Kleiner Perkins, Sequoia Capital, and Northgate Capital.
- Retrenchment
Drawbridge exited its European business ahead of GDPR enforcement and sold its U.S. managed media business unit to location-data firm Gimbal in May 2018.
- Acquired by LinkedIn
On May 28, 2019, LinkedIn agreed to acquire Drawbridge for undisclosed terms and integrate its team and technology into LinkedIn Marketing Solutions.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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