VoterTide
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
VoterTide was an Omaha, Nebraska startup offering a social media monitoring and analysis app focused on politics - described as 'Google Alerts for social media.' It tracked social media mentions and press coverage of everyone from the U.S. President down to local mayors, scoring politicians with 'VoterTide Scores' out of 100, and sold analytics to political campaigns while also offering a consumer version for everyday news consumers.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Jimmy Winter (ex-RockDex), Gordon Whitten (Sojern founder) and Shannon Schlappi found VoterTide in Omaha in October 2011; the app launches into public beta in November.
- Seed round
VoterTide closes a seed round led by Omaha investment company Optimas Group, with participation from first investor Gordon Whitten, to hire developers in Omaha and open a Washington D.C. sales and marketing office.
- Acquired by MindMixer
Omaha civic-engagement startup MindMixer acquires VoterTide in its first acquisition, adding the social media monitoring product and the technical team; the deal closes on February 22, 2013 with terms undisclosed.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.