Tagger Media
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Tagger Media was a Santa Monica influencer marketing and social intelligence platform founded in 2015 by Peter Kennedy. Its unified SaaS product let brands and agencies discover influencers, plan and manage campaigns, analyze competitor strategies, track trends and measure ROI, connecting millions of brand and influencer profiles to billions of social data points. It raised $23.5 million.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Peter Kennedy founds Tagger Media in Santa Monica to make influencer marketing more effective and accessible for brands.
- Acquisition
Sprout Social acquires Tagger Media for $140 million in cash on August 2, 2023; the platform is later rebranded as Sprout Social Influencer Marketing.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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