BricaBox
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
BricaBox was a New York Silicon Alley startup founded by Nate Westheimer that let users create their own social content sites for free - described as a mash-up's mashup, a blend of blog, wiki, mapping, tagging, community and widgets. It came out of alpha in March 2008, just before the founder took it to South by Southwest. The service was shut down later that year, and its code was open-sourced on Google Code.
02 / BricaBox FAILURE REASONS
Failure reasons
The founder said the decision to close BricaBox revolved around the four essentials of a successful startup - money, traction, team and vision - and that the company was left with good quantities of only one of them. A startup deserves to live if it has at least three of the four; BricaBox no longer did.
03 / EVENT HISTORY
Events in the structured record
- Product or service closed
Business Insider (19 Jun 2008) reported founder Nate Westheimer was closing the doors on BricaBox, a make-your-own-YouTube/Yelp platform, about six months after launch.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
BricaBox came out of alpha in March 2008 and was presented at South by Southwest.
- 02
On June 19, 2008, founder Nate Westheimer announced the closure of BricaBox, LLC, saying the decision revolved around money, traction, team and vision - the company had good quantities of only one of the four.
- 03
In September 2008 the BricaBox code was released as open source on Google Code (BricaBox.org).
- 04
No reliable realized loss figure with clear subject, period and basis has been disclosed.