AudiencePlus
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
AudiencePlus was a Scottsdale, Arizona startup founded in 2022 by Anthony Kennada (CEO) and Tyler Sparks (CTO) building owned-media software for B2B marketers. Its platform replaced the corporate blog or resource center — or stood alone as a branded media property — letting marketing teams produce videos, podcasts, articles and live digital experiences, build a subscriber-owned audience, and connect audience engagement to revenue outcomes via CRM and marketing automation integrations. Clients included Crossbeam and Thermo Fisher Scientific.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
AudiencePlus is founded in Scottsdale, Arizona by Anthony Kennada and Tyler Sparks as an owned-media platform for B2B marketers.
- Seed funding
AudiencePlus raises a $5.4 million seed round led by Emergence Capital, with participation from Forum Ventures, Worklife Ventures and GTMfund; Gainsight CEO Nick Mehta joins the board as an independent director.
- New funding round
AudiencePlus secures a $7 million round from Emergence Capital, High Alpha and PHX Ventures to advance AI-driven audience engagement; the platform is in use by over 30 clients.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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