Fashion Project
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Fashion Project was a Boston-based online clothing-donation startup founded in 2012 by Harvard Law graduate Anna Palmer and co-founder Christine (then Christin) with Palmer. The platform collected designer clothing donations online — donors ordered a free collection bag with a prepaid postage label — and resold the items, donating the majority of net proceeds to the donor's chosen charity from more than 2,000 nonprofit partners (Dana-Farber, The Jimmy Fund, Big Brothers Big Sisters, Dress for Success, Autism Speaks, and the CFDA among them). It raised a $7.2 million Series A round, facilitated 300,000+ donated items across 36 countries, and partnered with Neiman Marcus and Bergdorf Goodman before selling itself in 2016.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Anna Palmer and her co-founder started Fashion Project in Boston: an online clothing-donation platform donating the majority of resale proceeds to the donor's charity of choice.
- Series A
Fashion Project raised $7.2 million in Series A funding, having raised over $400,000 for charities and received 220,000 donated items.
- Sold
Fashion Project sold itself in 2016 after facilitating 300,000+ donated items across 36 countries and 2,000+ nonprofit partners; Anna Palmer went on to co-found Dough Collective and XFactor Ventures.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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