SmarterCookie
The business, the turning points, and the decisions behind them.
Some sections are still being researched3 / 4
Sections to complete：02 · 03 · 05
01 / WHAT IT BUILT
What the company did
SmarterCookie was an education technology startup founded by Tess Brustein (a former Teach for America teacher) and Michael Gerson, launched in fall 2012 through the ImagineK12 edtech incubator. It enabled teachers to take control of their own professional development through an easy video coaching and sharing platform: teachers could upload classroom videos and receive timestamped peer and leader feedback. It followed a freemium model—free video sharing for teachers, paid subscriptions for schools, districts, organizations and universities—and raised about $100K.
02 / FAILURE REASONS
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03 / EVENT HISTORY
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04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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