Ringly
The business, the turning points, and the decisions behind them.
Some sections are still being researched1 / 4
Sections to complete：02
01 / WHAT IT BUILT
What the company did
Ringly was a New York-based smart jewelry company founded in 2013 by CEO Christina Mercando d'Avignon. It made a smart ring designed for women — compact, functional and genuinely stylish — that delivered phone notifications through vibration and light. It introduced wearables to mainstream consumers without the masculine edge usually associated with them, and found what the industry called the holy grail: customers who actually wanted the product.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Christina Mercando d'Avignon founded Ringly to make smart jewelry for women.
- Shut down
Ringly announced its closure in a brief blog post; customer support stopped.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
In January 2018, Ringly announced its closure in a brief blog post, thanking everyone who had supported the company.
- 02
The product remained briefly available but customer support stopped, leaving existing customers with rings whose apps no longer worked.
- 03
The company never publicly explained its reasons for closing.